Page 447 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
UAE ministers and officials in local and federal government entities reaffirmed

that the 4th season of ‘World’s Coolest Winter’ campaign represents a key

milestone in cementing the UAE’s position at the forefront of global tourism.

This year’s campaign was launched by His Highness Sheikh Mohammed

bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and

Ruler of Dubai, on January 9 under the slogan ‘Unforgettable Stories.’

Ministers and officials underlined the importance of the ‘World’s Coolest

Winter’ campaign, implemented by the Ministry of Economy with the

support of the UAE Government Media Office and in cooperation with various

bodies concerned with tourism, culture, and heritage, in showcasing cultural

and heritage landmarks that are distinctive to the UAE.

The nationwide campaign presents a wide range of options that cater to the

diverse interests of domestic tourists and international travelers and leave

unforgettable moments in their memories about the UAE.

Officials also stressed on the campaign’s pivotal role in bolstering the sense of

belonging and connection to the UAE as a place and highlighting the key

touristic attractions of each emirate, especially during the mild winter season

that distinguishes the country.

The campaign is part of the ambitious projects that aim to promote tourism as

a promising sector, which helps attract more international companies to the

UAE’s markets and create new job opportunities for national cadres that

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