Page 450 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
features of the UAE, which boasts ecological diversity, rich historical sites,

unique cultural and heritage elements, and warm hospitality that offer an

unforgettable visitor experience.

He noted that the UAE’s winter season transforms every corner of the UAE

into an attractive spot for domestic visitors and tourists.

Al Eter said:

“The remarkable success witnessed in the

campaign’s past three seasons are the outcome

of the joint efforts of local and federal

government entities in collaboration with

authorities running promotional programmes

and campaigns. This cooperation is gaining

additional momentum this year as the UAE

Government Media Office is keen to strengthen

coordination among the campaign’s organizers

across the seven emirates and unify efforts to

deliver a positive image of our country.”

He added:

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