Page 454 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
domestic and international visitors. Sharjah

Commerce and Tourism Development Authority

coordinates efforts with all players in the

hospitality sector in the emirate to present the

best experience and showcase Sharjah’s rich

cultural heritage sites, museums, and stunning

beaches overlooking the Arabian Gulf and

Oman.”

Al Midfa noted that Sharjah’s economic sector eagerly awaits the annual

campaign for its role in stimulating commercial activity and increasing hotel

occupancy. The campaign also presents a great opportunity to highlight

Sharjah’s key cultural and heritage landmarks as the emirate is popular for its

wide range of historical sites, museums, and Islamic markets on regional and

global scales.

Discovering new places

Mahmoud Khalil Al Hashemi, Director-General of the Ajman Tourism

Development Department, said the ‘World’s Coolest Winter’ campaign has

played an essential role in promoting the UAE as a unified touristic destination

and introducing domestic and international visitors to dozens of stunning

areas in each emirate. He noted that the campaign has succeeded in

encouraging families and other segments of the UAE society to discover new

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 9/14