Page 455 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
touristic spots and resorts across the country, which contributed to the growth

of the tourism sector and yielded high economic returns.

Al Hashemi added:

“Ajman Tourism Development Department seeks

to utilize the mild winter season and the great

opportunities presented by the ‘World’s Coolest

Winter’ campaign to promote the national

tourism product, develop the performance of

hospitality cadres, and highlighting the emirate’s

enchanting natural scenery, historical castles

and nature reserves on social media.”

Revenue increase

Ahmed Al Samahi, General Director of Fujairah Tourism and Antiquities

Department, said:

“The ‘World’s Coolest Winter’ campaign

presents new incentives for the tourism sector

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 10/14