Page 458 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
He noted:

“We have been working early on to launch

projects and initiatives that coincide with the

‘World’s Coolest Winter’ campaign with aims to

advance the tourism sector in the emirate, offer

the best services for visitors and drive

investment in projects across several sites from

the high mountains to the coasts. We will

continue to expand the construction of resorts

and organizing sports and heritage festivals,

especially during the winter season.”

Last year’s campaign concluded with remarkable success, gaining traction on

social media that reached more than 5.8 million interactions, with

the #WorldsCoolestWinter hashtag used in more than 18,000 photos and

videos on different platforms.

The UAE Government Media Office, in coordination with content creators

across the country, produced more than 161 promotional videos that attracted

158.2 million videos from all over the world.

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 13/14