Page 457 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
and introduce investors to key opportunities, projects and sites with massive

visitor turnout such as Mangrove Beach.

He added:

“The number of hotel guests in Umm Al Quwain

has been steadily growing over the past few

years, revealing the emirate’s popularity and

efficiency in developing ambitious plans. The

past seasons of the ‘World’s Coolest Winter’

campaign have helped shed light on the key

touristic attractions of the emirate. This year’s

visitors will get a broader change to explore our

ancient and modern landmarks.”

Raki Phillips, CEO of Ras Al Khaimah Tourism Development

Authority (RAKTDA), that the forward-looking vision, diligent planning and

solid cooperation among local and federal government entities and relevant

tourism bodies have made the campaign a countrywide success. He added

that the campaign has moved UAE’s tourism to new horizons and placed the

industry at the forefront of the global map, predicting that this year’s season

will yield substantial economic gains.

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 12/14