Page 459 - MOE ENGLISH PR REPORT - JANUARY 2024
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1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
The campaign recorded a 100% positive global interaction, while local,
regional, and international media coverage reached over 190 million viewers.
The UAE is ranked in the top 10 on several global competitiveness indicators
in the tourism, travel and hospitality sector. The country’s hotel occupancy
rate hit more than 84.6%, the highest in the world according to the STR
Foundation and ranked 5th globally in attracting foreign direct investment in
the tourism sector during 2018 -2022. It also emerged as the second-ranking
country globally in the IMD World Competitiveness Yearbook’s tourism
revenue index for 2022.
The UAE hotel revenues reached AED 26 billion from January-July 2023,
recording a 24 percent jump compared to the same period in 2022. The
number of hotel guests reached 16 million during the first seven months in
2023, marking a 15% growth compared to the same period in 2022,
amounting to 56 million hotel nights. The total number of hotel establishments
in the seven emirates of the UAE reached 1,224 by the end of last July.
News Source: Emirates News Agency
https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 14/14
