Page 456 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
in the UAE. The massive turnout of visitors

during the time of the campaign spurs additional

momentum and ideas to expand modern resort

projects and carry out new leisure programmes.

The tourism scene and the performance of the

hospitality sector at a state level has

undoubtedly moved to a new stage of

development and witnessed a major boost in

revenues after the campaign’s launch, reflecting

positively on the national economy and the

business sector of each emirate.”

Al Samahi noted pointed to Fujairah Tourism and Antiquities Department’s

active participation in this year’s campaign through joining efforts with relevant

tourism entities to showcase Fujairah’s touristic attractions, archeological

sites, stunning water springs and breathtaking mountain resorts. He added

that highlighting the emirate’s enchanting natural landscape and unique

components sheds light on its potential to attract further domestic and foreign

investment to the tourism sector.

Haitham Sultan Al Ali, Director of Umm Al Quwain Department of

Tourism and Archaeology, said the department, through this year’s

campaign, seeks to attract investment in the emirate’s touristic destinations

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 11/14