Page 452 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
culture enthusiast, a sports fan, a food

connoisseur, an adrenaline seeker, or a music

lover, Abu Dhabi has a range of activities that

encourage visitors to experience the emirate at

their own pace. Through our collective efforts,

we are building an infrastructure that fosters the

sustainable growth of the leisure, hospitality and

tourism industries, anchoring our position as a

top global touristic destination.”

Issam Kazim, CEO of Dubai's Department of Economy and Tourism, said

the ‘World’s Coolest Winter’ campaign builds on a successful journey that

began in 2020 and played an influential role in transforming the UAE into a

global tourism hub and a favorite winter destination. He pointed to the UAE’s

modern infrastructure and facilities, world-class transport system, warm

hospitality, authentic customs, ecological diversity, and a broad range of

festivals and activities.

“The ‘World’s Coolest Winter’ campaign

presents an added value to the tourism sector

and global standing of the UAE,”

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 7/14