Page 449 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
He noted the importance of the campaign in promoting the country’s tourism

diversity by highlighting its diverse activities and premium tourism products

that cater to the interests of local visitors and international tourists alike. This

contributes to attracting all segments of domestic tourists through promotional

events and initiatives, which revitalizes the economy and growth rates further

enhancing the competitiveness of the tourism sector at the regional and global

levels.

The UAE ranks among the top 10 countries globally in several

competitiveness indicators linked to the tourism, travel, and hotel sectors.

Bin Touq noted that the past three editions of the ‘World’s Coolest Winter’

campaign, first launched in 2020, represented an important step towards

achieving the goals of the National Tourism Strategy 2031 to attract AED

100 billion as additional investments in the tourism sector and raise its

contribution to GDP by AED 450 billion by the next decade, raising the

country's status as the best tourism identity in the world.

The Minister stated that the figures recorded by the campaign in its third

edition will inspire more efforts and achievements. The total revenues of hotel

facilities amounted to AED 1.8 billion, an increase of 20% compared to the

second edition of the campaign, and the third edition attracted 1.4 million local

tourists, an increase of 8% compared to the second edition.

Saeed Al Eter, Chair of the UAE Government Media Office, said

the ‘World’s Coolest Winter’ campaign presents an exceptional opportunity

to drive further growth in the tourism sector and promote the distinctive

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