Page 448 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
stimulate national economic growth and strengthen the UAE’s global

competitiveness.

Abdullah bin Touq Al Marri, Minister of Economy, said the ‘World’s

Coolest Winter’ campaign stimulates investments in tourism projects in the

UAE and boosts the sector's contribution to the national economy in line with

the National Tourism Strategy 2031.

He added:

“The fourth edition of the Coolest Winter

campaign contributes to familiarizing the world

with the leading tourism experiences offered by

the UAE, as well as the cultural, recreational,

natural, and historic treasures that characterize

them. The campaign also aims to boost

investment in tourism projects within the

country, and support the growth of revenues in

the travel, hospitality and aviation sectors,

thereby increasing their contribution to the

national economy.”

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 3/14