Page 453 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM ‘World’s Coolest Winter’ Campaign Bolsters UAE’s Position as a Top Global Touristic Destination
said Kazim, vowing a “special” 4th season of the campaign that is set to

attract a record number of visitors and increased hotel revenue.

“Dubai has prepared for the campaign in

advance with a packed calendar of cultural and

recreational events. We are confident that the

campaign’s new season will yield substantial

economic benefits on the emirate, given our

experience witnessing an influx of tourists who

escape the harsh winter from different parts of

the world to enjoy Dubai’s key attractions during

the campaign’s period.”

Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism

Development Authority, said:

“The 4th ‘World’s Coolest Winter’ campaign

promises an exceptional tourist season in

Sharjah, which sees its areas transform, as with

previous campaign editions, into key spots for

https://focus.hidubai.com/worlds-coolest-winter-campaign-bolsters-uaes-position-as-a-top-global-touristic-destination-ministers/ 8/14