Page 474 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
represents a key milestone in cementing the UAE’s position at

the forefront of global tourism.

This year’s campaign was launched by His Highness Sheikh

Mohammed bin Rashid Al Maktoum, Vice President and Prime

Minister of UAE and Ruler of Dubai, on January 9 under the

slogan ‘Unforgettable Stories.’

Ministers and officials underlined the importance of the

‘World’s Coolest Winter’ campaign, implemented by the

Ministry of Economy with the support of the UAE Government

Media Office and in cooperation with various bodies

concerned with tourism, culture and heritage, in showcasing

cultural and heritage landmarks that are distinctive to the

UAE.

The nationwide campaign presents a wide range of options

that cater to diverse interests of domestic tourists and

international travelers and leave unforgettable moments in

their memories about the UAE.

Officials also stressed on the campaign’s pivotal role in

bolstering the sense of belonging and connection to the UAE

as a place and highlighting the key touristic attractions of each

emirate, especially during the mild winter season that

distinguishes the country.

The campaign is part of the ambitious projects that aim to

promote tourism as a promising sector, which helps attract

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