Page 476 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
the economy and growth rates further enhancing the

competitiveness of the tourism sector at the regional and

global levels.

The UAE ranks among top 10 countries globally in a number of

competitiveness indicators linked to the tourism, travel and

hotel sector.

Bin Touq noted that the past three editions of the ‘World’s

Coolest Winter’ campaign, first launched in 2020, represented

an important step towards achieving the goals of the National

Tourism Strategy 2031 to attract AED 100 billion as additional

investments in the tourism sector and raise its contribution to

GDP by AED 450 billion by the next decade, raising the

country's status as the best tourism identity in the world.

The Minister stated that the figures recorded by the campaign

in its third edition will inspire more efforts and achievements.

The total revenues of hotel facilities amounted to AED 1.8

billion, an increase of 20% compared to the second edition of

the campaign, and the third edition attracted 1.4 million local

tourists, an increase of 8% compared to the second edition.

Saeed Al Eter, Chair of the UAE Government Media Office, said

the ‘World’s Coolest Winter’ campaign presents an exceptional

opportunity to drive further growth in the tourism sector and

promote the distinctive features of the UAE, which boasts

ecological diversity, rich historical sites, unique cultural and

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