Page 480 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
range of historical sites, museums, and Islamic markets on

regional and global scales.

Discovering new places

Mahmoud Khalil Al Hashemi, Director-General of the Ajman

Tourism Development Department, said the ‘World’s Coolest

Winter’ campaign has played an essential role in promoting

the UAE as a unified touristic destination and introducing

domestic and international visitors to dozens of stunning

areas in each emirate. He noted that the campaign has

succeeded in encouraging families and other segments of the

UAE society to discover new touristic spots and resorts across

the country, which contributed to the growth of the tourism

sector and yielded high economic returns.

Al Hashemi added: “Ajman Tourism Development Department

seeks to utilize the mild winter season and the great

opportunities presented by the ‘World’s Coolest Winter’

campaign to promote the national tourism product, develop

the performance of hospitality cadres, and highlighting the

emirate’s enchanting natural scenery, historical castles and

nature reserves on social media.”

Revenue increase

Ahmed Al Samahi, General Director of Fujairah Tourism and

Antiquities Department, said: “The ‘World’s Coolest Winter’

campaign presents new incentives for the tourism sector in

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