Page 482 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
He added: “The number of hotel guests in Umm Al Quwain has

been steadily growing over the past few years, revealing the

emirate’s popularity and efficiency in developing ambitious

plans. The past seasons of the ‘World’s Coolest Winter’

campaign have helped shed light on the key touristic

attractions of the emirate. This year’s visitors will get a

broader change to explore our ancient and modern

landmarks.”

Raki Phillips, CEO of Ras Al Khaimah Tourism Development

Authority (RAKTDA), that the forward-looking vision, diligent

planning and solid cooperation among local and federal

government entities and relevant tourism bodies have made

the campaign a countrywide success. He added that the

campaign has moved UAE’s tourism to new horizons and

placed the industry at the forefront of the global map,

predicting that this year’s season will yield substantial

economic gains.

He noted: “We have been working early on to launch projects

and initiatives that coincide with the ‘World’s Coolest Winter’

campaign with aims to advance the tourism sector in the

emirate, offer the best services for visitors and drive

investment in projects across several sites from the high

mountains to the coasts. We will continue to expand the

construction of resorts and organizing sports and heritage

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