Page 479 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
hotel revenue.

“Dubai has prepared for the campaign in advance with a

packed calendar of cultural and recreational events. We are

confident that the campaign’s new season will yield

substantial economic benefits on the emirate, given our

experience witnessing an influx of tourists who escape the

harsh winter from different parts of the world to enjoy Dubai’s

key attractions during the campaign’s period.”

Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and

Tourism Development Authority, said: “The 4th ‘World’s

Coolest Winter’ campaign promises an exceptional tourist

season in Sharjah, which sees its areas transform, as with

previous campaign editions, into key spots for domestic and

international visitors. Sharjah Commerce and Tourism

Development Authority coordinates efforts with all players in

the hospitality sector in the emirate to present the best

experience and showcase Sharjah’s rich cultural heritage sites,

museums, and stunning beaches overlooking the Arabian Gulf

and Oman.”

Al Midfa noted that Sharjah’s economic sector eagerly await

the annual campaign for its role in stimulating commercial

activity and increasing hotel occupancy. The campaign also

presents a great opportunity to highlight Sharjah’s key cultural

and heritage landmarks as the emirate is popular for its wide

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