Page 481 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
the UAE. The massive turnout of visitors during the time of the

campaign spurs additional momentum and ideas to expand

modern resort projects and carry out new leisure

programmes. The tourism scene and the performance of the

hospitality sector at a state level has undoubtedly moved to a

new stage of development and witnessed a major boost in

revenues after the campaign’s launch, reflecting positively on

the national economy and the business sector of each

emirate.”

Al Samahi noted pointed to Fujairah Tourism and Antiquities

Department’s active participation in this year’s campaign

through joining efforts with relevant tourism entities to

showcase Fujairah’s touristic attractions, archeological sites,

stunning water springs and breathtaking mountain resorts.

He added that highlighting the emirate’s enchanting natural

landscape and unique components sheds light on its potential

to attract further domestic and foreign investment to the

tourism sector.

Haitham Sultan Al Ali, Director of Umm Al Quwain Department

of Tourism and Archaeology, said the department, through

this year’s campaign, seeks to attract investment in the

emirate’s touristic destinations and introduce investors to key

opportunities, projects and sites with massive visitor turnout

such as Mangrove Beach.

https://wam.ae/article/b16ipa1-‘world’s-coolest-winter’-campaign-bolsters-uae’s 10/13