Page 483 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
festivals, especially during the winter season.”

Last year’s campaign concluded with a remarkable success,

gaining traction traction on social media that reached more

than 5.8 million interactions, with the #WorldsCoolestWinter

hashtag used in more than 18,000 photos and videos on

different platforms.

The UAE Government Media Office, in coordination with

content creators across the country, produced more than 161

promotional videos that attracted 158.2 million videos from all

over the world.

The campaign recorded a 100% positive global interaction,

while local, regional, and international media coverage

reached over 190 million viewers.

The UAE is ranked at the top 10 on several global

competitiveness indicators in the tourism, travel and

hospitality sector. The country’s hotel occupancy rate hit more

than 84.6%, the highest in the world according to the STR

Foundation and ranked 5th globally in attracting foreign direct

investment in the tourism sector during 2018 -2022. It also

emerged as the second ranking country globally in IMD World

Competitiveness Yearbook’s tourism revenue index of 2022.

The UAE hotel revenues reached AED 26 billion from January-

July 2023, recording a 24 per cent jump compared to the same

period in 2022. The number of hotel guests reached 16 million

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