Page 478 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
Saleh Mohammed Al Geziry, Director General of Tourism at

The Department of Culture and Tourism – Abu Dhabi (DCT Abu

Dhabi), said: “Promoting the UAE as one global destination,

‘The World’s Coolest Winter’ campaign further underscores the

nation as a thriving global hub for business and leisure travel.

Whether you’re a culture enthusiast, a sports fan, a food

connoisseur, an adrenaline seeker, or a music lover, Abu Dhabi

has a range of activities that encourage visitors to experience

the emirate at their own pace. Through our collective efforts,

we are building an infrastructure that fosters the sustainable

growth of the leisure, hospitality and tourism industries,

anchoring our position as a top global touristic destination.”

Issam Kazim, CEO of Dubai's Department of Economy and

Tourism, said the ‘World’s Coolest Winter’ campaign builds on

a successful journey that began in 2020 and played an

influential role in transforming the UAE into a global tourism

hub and a favorite winter destination. He pointed to the UAE’s

modern infrastructure and facilities, world-class transport

system, warm hospitality, authentic customs, ecological

diversity, and broad range of festivals and activities.

“The ‘World’s Coolest Winter’ campaign presents an added

value to the tourism sector and global standing of the UAE,”

said Kazim, vowing a “special” 4th season of the campaign that

is set to attract a record number of visitors and increased

https://wam.ae/article/b16ipa1-‘world’s-coolest-winter’-campaign-bolsters-uae’s 7/13