Page 475 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
more international companies to the UAE’s markets and create

new job opportunities for national cadres that stimulate

national economic growth and strengthen the UAE’s global

competitiveness.

Abdullah bin Touq Al Marri, Minister of Economy, said the

‘World’s Coolest Winter’ campaign stimulates investments in

tourism projects in the UAE and boosts the sector's

contribution to the national economy in line with the National

Tourism Strategy 2031.

He added: “The fourth edition of the Coolest Winter campaign

contributes to familiarizing the world with the leading tourism

experiences offered by the UAE, as well as the cultural,

recreational, natural, and historic treasures that characterize

them. The campaign also aims to boost investment in tourism

projects within the country, and support the growth of

revenues in the travel, hospitality and aviation sectors,

thereby increasing their contribution to the national

economy.”

He noted the importance of the campaign in promoting the

country’s tourism diversity through highlighting its diverse

activities and premium tourism products that cater to the

interests of local visitors and international tourists alike. This

contributes to attracting all segments of domestic tourists

through promotional events and initiatives, which revitalizes

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