Page 477 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 10:47 AM WAM - Emirates News Agency
heritage elements, and warm hospitality that offer an

unforgettable visitor experience.

He noted that the UAE’s winter season transforms every

corner of the UAE into an attractive spot for domestic visitors

and tourists.

Al Eter said: “The remarkable success witnessed in the

campaign’s past three seasons are the outcome of the joint

efforts of local and federal government entities in

collaboration with authorities running promotional

programmes and campaigns. This cooperation is gaining

additional momentum this year as the UAE Government

Media Office is keen to strengthen coordination among the

campaign’s organizers across the seven emirates and unify

efforts to deliver a positive image of our country.”

He added: “This year’s slogan ‘Unforgettable Stories’ carries

profound meanings and connotations about making the

visitor experience filled with moments of awe, discovery,

adventure, and entertainment that form stories and images

captured on international media platforms. The slogan ideally

reflects the campaign’s main objective to make every detail of

the trip around the UAE memorable and inspire tourists to

return to the country for another visit as soon as possible,

further consolidating the UAE’s standing as a top touristic

destination globally.”

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