Page 487 - MOE ENGLISH PR REPORT - JANUARY 2024

1/17/24, 3:03 PM UAE Ministry of Economy reveals new consumer protection law
repair, comply with safety conditions, or provide after-sales services. Moreover, a fine of
AED200,000 will be imposed on the supplier in the event of failure to comply with standard
specifications, rules, and conditions of safety and health. The penalties aim to protect consumer
rights. Moreover, possible consequences include warnings, fines, license cancellation, or
deregistration for repeated offenses.

Transparent pricing

Finally, Al Saleh highlighted a new provision under the new consumer protection law which
requires merchants in the UAE to price products by the unit. This ensures transparency and prevents
misleading offers. This provision also allows consumers to choose from alternative goods and
compare prices effortlessly. Therefore, it allows consumers to make fair and informed decisions.

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