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Financial, Legal and Business Profiles
ST. MARY’S MEDICAL CENTER PALM BEACH GARDENS MEDICAL CENTER
Carmen Alarcon Howard Brown
Director of Revenue Analysis CFO
Carmen Alarcon is the director of revenue analysis for Howard Brown is the chief financial officer of Palm
St. Mary’s Medical Center and the Palm Beach Children’s Beach Gardens Medical Center. With 14 years of financial
Hospital. She is responsible for analyzing revenue data healthcare experience in the areas of general and opera-
and identifying strategies to increase revenue, communi- tional accounting, Brown is responsible for overseeing the
cate revenue cycle issues and strategies throughout the financial operations for the 199-bed acute care hospital.
hospital and lead monthly revenue cycle, compliance Brown has a long history with Palm Beach Garden’s par-
checker, and denial management meetings. Prior to her ent company, Tenet Healthcare, most recently serving as
time at St. Mary’s, Alarcon worked in the same capacity at the CFO at North Shore Medical Center for the past three
sister hospital, Coral Gables Hospital. Alarcon has nearly 20 years of experience work- years. Prior to that, he worked as a financial controller at
ing in the medical field. She is a graduate of Miami-Dade Community College. Tenet’s St. Mary’s Medical Center and the Palm Beach
Children’s Hospital where he was responsible for the maintenance and reporting of the
hospitals’ financial data. Brown’s career with Tenet began as a senior auditor in the com-
WEST BOCA MEDICAL CENTER pany’s Florida regional office in the internal audit services department before being pro-
moted to audit manager after just two years. Brown has been a Certified Public
Lisa Herbst Accountant (CPA) since February 2004 and received his Bachelor of Science in Business
Controller Administration from Florida Atlantic University.
Lisa Herbst is a controller at West Boca Medical Center. PALMETTO GENERAL HOSPITAL
As a controller, Lisa’s responsibilities include financial
reporting, general accounting, financial analysis and Mark Racicot
budget preparation. In her position, she also works on
ensuring the compliance of the hospital with internal con- COO
trol procedures, accounting policies, applicable laws and
regulations and conducting annual inventory. Lisa has Mark Racicot is the chief operating officer at Palmetto
over 20 years of experience in the financial field and has General Hospital. Mark is responsible for implementing
been with West Boca Medical Center since January of strategy and overseeing the daily operations at the 368-bed
2016. Lisa earned her bachelor’s degree from New York University before graduating acute care hospital located in Hialeah. He has a Bachelor of
from Baruch College with an MBA in Accounting. Lisa is a Certified Public Accountant Science degree in Civil Engineering from WPI and is a reg-
in the state of Florida. istered professional engineer. In addition, he has an MBA.
Racicot previously worked in healthcare in New England.
He and his family recently relocated to South Florida.
Cheryl Jacobs, RN, MSN
Interim Chief Nursing Officer
Cheryl Jacobs, R.N., M.S.N., has been a registered nurse
for over 24 years with 11 years in various nursing leader-
ship roles. Cheryl is currently serving as the Interim Chief
Nursing Officer at Palmetto General Hospital where she
has worked since August of 2015. In her current role,
Cheryl has multiple nursing operational responsibilities
but her concentrated focus has been on understanding and
improving the patient’s hospital experience. Cheryl has
maintained her passion for patient experience at Palmetto
General while serving as chair of the Patient Experience
Team. Jacobs recognizes the impact each and every health-
care team member has on influencing compassionate care at the patient bedside.
Cheryl attended Jackson Memorial Hospital School of Nursing, earned her Bachelor
of Science in Nursing from Florida Atlantic University, her Master’s in Nursing
Leadership and Administration from Florida Atlantic University, and is currently pursu-
ing her Doctor of Nursing Practice from the University of Central Florida.
ENGINEERING
BAC
RESEARCH
24 July 2017 southfloridahospitalnews.com South Florida Hospital News