Page 101 - Visual Marketing
P. 101

63. Lunch Bags That Educate, Entertain, and       65. Much Ado about Nothing: A Campaign with
    Inspire: Maintaining a Strong Emotional           Clever Props and Giveaways Transforms a
    Connection with Your Target Market Even as        Hard-to-Appreciate Concept into Something
    Your Brand Grows and Evolves 133                  Real and Tangible 137

64. Making Friends Globally: Using Free Samples
    to Promote a Book and a Socially Responsible
    Business 135

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