Page 96 - Visual Marketing

36. It’s Not All Business All the Time: Adding a Personalized Blog
Header Brings Human Interest to a Business Website

Entrepreneurs identify with their businesses, but there’s always
another side to them. Tim Berry, president and founder of
Palo Alto Software, wanted to connect both his business and
personal side in the design of his blog header that resides on a com-
pany website. Rodrigo Garcia helped Berry realize this effort in the
blog header design that sits atop his business blog.

Since the business content—entrepreneurship and business plan-
ning—is well-represented in the blog itself, Berry decided to show
a more casual unbusiness-like look. Berry says, “The banner would
emphasize what’s different about me.”

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