Page 92 - Visual Marketing

34. An Illustrator Draws Up Timely Reminders for Prospects: Using
Remarkable E-Mail Marketing to Keep Your Pipeline Full

Robert Pizzo captures
the attention of busy
art directors with his
award-winning illustrations
and continues to be one of
the nation’s busiest artists.
It’s not enough to be a tal-
ented artist; you must also
be a good businessperson.
Staying top of mind is not
something you can take for
granted. Pizzo uses e-mail
marketing blasts with his
artwork to stay visible.

71 V I S UA L M A RK ETIN G