Page 90 - Visual Marketing

33. Blogger Outreach in the Cloud: Using a Visually Inspired
Word Cloud to Start a Conversation with a Blogger

Getting bloggers to talk about
your brand can be harder than
pulling teeth: Your pitch tends
to be like everyone else’s, and blog-
gers simply aren’t impressed. David de
Souza, founder of TaxFix.co.uk, knew
that getting the attention of money and
finance bloggers would be a challenge,
so he came up with an unusual idea.
De Souza created a personalized word
cloud in the shape of the logo from each blog on his outreach list
and sent bloggers the logo-shaped word cloud along with a personal
note. (A word cloud is a visual depiction of the main words used on a
website or blog. The more often a word is used, the larger the size of
the word.)

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