Page 86 - Visual Marketing
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31. Marketing to Parents: Tailoring a Website’s Look to Reinforce
    Your Target Niche

                             Choosing a dentist for your child can
                                    be difficult without referrals. All
                                    you’ve really got to go on is a list of
                             providers from your insurance company—
                             or the phone book. How can you be sure
                             the dentist will be good enough for your
                             child? Seattle Kids Dentistry recognizes
                             the importance of marketing to parents.
                             Its website is filled with bright colors and
                             images that will appeal to kids (should
                             their parents decide to go over the site with
                             them to make them feel at ease). It also is
                             aimed at giving parents information about
                             its dentists, office, and practice.

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