Page 86 - Visual Marketing
P. 86
31. Marketing to Parents: Tailoring a Website’s Look to Reinforce
Your Target Niche
Choosing a dentist for your child can
be difficult without referrals. All
you’ve really got to go on is a list of
providers from your insurance company—
or the phone book. How can you be sure
the dentist will be good enough for your
child? Seattle Kids Dentistry recognizes
the importance of marketing to parents.
Its website is filled with bright colors and
images that will appeal to kids (should
their parents decide to go over the site with
them to make them feel at ease). It also is
aimed at giving parents information about
its dentists, office, and practice.
65 V I S UA L M A RK ETIN G