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30. Promoting Logos with a Guess-That-Logo Contest: Tying in a
Contest with E-Mail Marketing to Increase Client Engagement
E-mail is a critical component
for Langton Cherubino Group’s
monthly marketing strategy.
Each month the company sets out
to inform, educate, and amuse cli-
ents and prospects with stories about
design intelligence, inspiration, and
interaction. To promote its new online
portfolio of logos, the company cre-
ated a Guess-That-Logo contest and
spiked interest in the firm’s branding
design services.
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