Page 80 - Visual Marketing
P. 80
28. Walking the Talk: Making a Website That Reflects the
Principles Fundamental to Your Business
W hen your firm consists of
innovation experts whose goal
is to get client organizations
to think differently and achieve creative
breakthroughs, a dry and drab website
does not aid your marketing efforts.
A website should reflect the principles
by which the business operates. You
have to convey at a glance that you
understand creativity and use it in your
own business. That’s why EdgeDweller
turned to Citizen Studio to turn its
website into something unique and
unexpected. To draw the right kind of clients, the company had to
express, through word and design, what it was capable of doing.
59 V I S UA L M A RK ETIN G
