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26. A Legal Holiday: Using Electronic Greeting Cards to Position
    a Law Firm as Friendly

                             Manatt, Phelps & Phillips,
                                         LLP, is a law firm with
                                         offices across the United
                             States, many legal talents, and
                             an expert stable of qualified law-
                             yers. It turns out that the firm
                             also has a sense of humor. For
                             the holiday season, the law firm
                             retained Wechsler Ross & Partners
                             to design an electronic holiday
                             card that poked fun at itself and
                             its professional peers and that
                             positioned the firm as friendly
                             and contemporary—no easy feat
                             among lawyers.

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