Page 78 - Visual Marketing

27. A Picture Speaks a Thousand Words: Creating a Visual
Interpretation of What You Do in an Industry Known for
Facts and Figures

M arket research firms
aren’t known for
visual creativity: They
tend to be all numbers and
analysis. That’s why Topic
101, a leading research firm
with expertise in the college
market, decided to make its
site unlike any of its competi-
tors. The company needed a
site that reflected its positioning as not just another stuffy research
firm, as well as one that spoke to its target audience of marketing
directors, advertising agency creative directors, and graphic designers.

57 V I S UA L M A RK ETIN G