Page 72 - Visual Marketing

24. Education Can Be Creative: Formatting the Standard
“10 Tips” Article to Convey Professionalism and Authority

TheHangline.com strives to educate
people on effective billboard adver-
tising. The new blog provided a
great resource on the subject, but
editors Todd Turner and Chad Hutchison
wanted to go beyond the usual billboard
advice (“use bright colors”). They then
came up with a blog post called “The 10
Commandments of Outdoor Advertising.”
“Our article is written candidly and
boldly,” says art director Turner. “We call
them commandments because people
should not waiver from them. If you do,
you fail.”

51 V I S UA L M A RK ETIN G