Page 68 - Visual Marketing

22. A Reflection of Style: Incorporating Your Business Style into
Your Logo

There are many small businesses
that reflect their owners’ person-
alities. Take Sarah Petty’s The Joy
of Marketing, for example. The owner
and the business are so close, it made
sense to design a logo that reflected her
bright and playful style. As a success-
ful photographer, Petty wanted to tie
her photography business to a boutique
marketing agency that could help cre-
ative business owners create a strong
brand and profitable business. She also
wanted a logo that fit in with its sister
photography firm.

47 V I S UA L M A RK ETIN G