Page 91 - Visual Marketing
P. 91
“The goal is to create a relation- interesting and personal to each Souza’s word cloud, giving his
ship with the blogger,” de Souza blogger, so that they would site a great boost in exposure.
explained. Once you’ve come share it with their readers—was • Thanks to the word cloud–driven
to the blogger’s attention, if you true to its mark. outreach, TaxFix now ranks
have quality content on your site higher for a number of tax-
the blogger may decide to write Imagine getting something com- related keywords.
about it and link to it. “Links are pletely personalized to you or
like votes to the search engines your blog via e-mail. Naturally, Takeaway Tip
and the more quality votes that you’d be intrigued, and chances
you have . . . the more visitors.” are high that you’d want to Brands covet coverage by blogs, but blogger
share it with your blog read- outreach is hard to do. Small businesses with
Why It Works ers. By taking this approach, de limited PR and marketing budgets have to
Souza got the attention of well- be increasingly creative. By investing some
De Souza did his homework. He known finance bloggers and effort to create a relationship with bloggers,
identified the words each blog- some very large and impressive including demonstrating that you read their
ger used most frequently in his websites. blog and actually know what they cover in it,
or her blog by analyzing the site you may be able to get their attention and,
content. Then he used a free Success Metrics eventually, some coverage. A visual repre-
online tool at Tagxedo.com that sentation of their content is a creative con-
generated the word cloud in the • One of the most popular finance versation starter.
shape of the blogger’s logo. His blogs on the Web published de
aim—to make the word cloud
MUCH MO RE THAN JUST A W E BS I TE 70
