Page 98 - Visual Marketing

Chapter 2

IMAGES ARE EVERYWHERE IN THE PHYSICAL WORLD:
SIGNS, BANNERS, GIVEAWAYS, PACKAGING, AND
EXPERIENTIAL MARKETING THAT INSPIRE AND PERSUADE

Visual marketing is all around you in the physical world. This chapter features projects you can hold in
your hand, see on a billboard, or experience as you walk down the street. Among them are Rhode Island
Community Bank’s campaign for hunger, where they sold cans of “nothing” and raised thousands of
dollars—and expanded their marketing visibility. Or there’s DAAKE Design’s “pillow talk” promotion,
where they gave away pillows and then filmed a story of a lost pillow for anyone who didn’t call them.

We can learn a lot from simple campaigns, like Lorden Oil company’s “sock giveaway” that reminded
people of the warmth and comfort of a well-heated home, to complex giveaways, like GGRP’s cardboard
record player that reaffirmed this recording studio as a player in the music biz. Tangible objects and stuff you
see and touch in real life are all part of an effective visual marketing plan.

77 V I S UA L M A RK ETIN G