Page 93 - Transforming an Idea Into a Business with Design Thinking
P. 93
72 ◾ Transforming an Idea Into a Business with Design Thinking
benefits the user. To be able to do that, you must have empathy with the
user. By now you should have spent enough time with the user and have
understood his/her thoughts and feelings well enough at a deeper level to
be able to understand the kind of benefit the user is likely to derive and
perceive.
To be able to understand how your solution capabilities benefit the user,
think about whether your solution is able to help the user hit the target
Better for Quality advantage, Faster for Efficiency advantage, Cheaper for
Cost advantage or Easier for Experience advantage.
Hitting the target could be helping the user Finish a job, Accomplish a
goal and Realize a vision.
Review the value proposition section in stage 3 to gain deeper under-
standing of these concepts (Section 5.2).
4.5.1 Template (Figure 4.7)
Use this template to document use cases that are enabled by your solution
for your user.
Figure 4.7 User case template.
