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70 ◾ Transforming an Idea Into a Business with Design Thinking

4.4.5 User Feedback Template (Figure 4.6a)

During the user feedback session, the note taker should take the Use
Feedback Template with him/her to record what the user liked, what the
user didn’t like or faced challenges with, what are the questions that user
asked or that emerged as part of the feedback session and if any new ideas
were either shared by the user or emerged during the session.

Please note that you may also take the templates for empathy map with
you during these feedback sessions. However, I have noticed that having
a complex template is not the most effective way to record feedback. You
may update your empathy map as a result of the feedback session later on.

4.4.6 Example

Here is an example from a user feedback session in Figure 4.6b.

(a)

(b)

Figure 4.6 (a) User feedback template. (b) User feedback example.