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Open a boutique selling its own unique cocktails of
goods such as sweets, crisps or even cigarettes. A box
of cereal, for example, may contain an assortment of
Cornflakes, Rice Crispies and Alpen in equal measures.
The store’s compounded products would be packaged
and branded with a design visually representing the

37pick and mix theme and sold at a premium.
Dan Friedman
26 September 2000

Survey pedestrians passing through public areas for
their postal or zip codes in order to derive a rate card by
which advertisers and those providing field/sampling
teams can be charged. The rate card would be used to
establish a market for public spaces enabling train
stations, airports and malls to accurately determine the

38value of the pedestrian flows they currently have. The
research would also allow advertisers to negotiate
better rates for display advertising, as their potential
audience would be more clearly determined in advance.
John Griffiths
29 September 2000