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Introduce a mobile Internet calorie-counter. Users would Editor’s note:
detail everything they eat during the day by selecting This was one of quite
from menus on their phone. A program running on a a few ideas that were
website would approximate the calories for any food originally published
consumed and return a cumulative total. At any point in as ‘WAP’ applications.
the day a user could request the total calories remaining We will probably be
from their preset maximum target. As they will have been hitting the
supplying the site with their exact diet for some time, the‘find/change’ function
again for the next
47system will be able to suggest foods that could still be edition of the book –
looking to update all
the 3G references.

eaten that day that would help balance their diet.

Becky Clarke
9 October 2000

Launch a company called White Cabs. The drivers of the
white taxis would be unqualified and currently
undertaking The Knowledge. White cabs would be
cheaper than black cabs, but would only be economical
for passengers who knew the route to their destination,
which they would have to explain to the driver. Customers
would benefit from cheaper fares and the drivers would

48benefit from earning a living whilst accelerating their
learning. The drivers would quickly pick up on short cuts
and tips that local passengers would pass on. Taxis would
be sprayed black when the drivers graduated.
Jan Van Mesdag
11 October 2000