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Introduce charitable public conveniences. These toilets
would have a relatively high charge for entrance – £1, for
example. Half of the entrance fee would be used to
maintain a very high level of cleanliness and general
upkeep while the other half would go to a specific charity.
The scheme would improve the quality of public toilets.
51Benefiting charities could run an ad campaign for the loos
using the strapline: ‘Do you give a s**t about charity?’
Liam Donnelly
15 October 2000
52Launch an email service that carries advertising in each
sent message. The ads would appear at the end of the Editor’s note:
email in the form of a billboard-style poster or banner ad.Advertising in email
The ad space would be sold to specific advertisers based is now commonplace.
on demographic information submitted by the owner of Considering the
the account about both themselves and their regular publication date,
correspondents. In return for signing up to the mail Charles Cohen raised
the possibility that
Chas Bayfield might
plausibly be able to
lay claim to at least
service, account holders would not only be offered free inspiring its uptake –
email but actually paid an annual fee for regular use. not that that would
make him particularly
Chas Bayfield popular, of course.
17 October 2000
