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Launch a live digital-television channel on which a Editor’s note:
panel of experts discuss which television show people This idea proved so
should be watching at that moment in time on any of thepopular during the
other available channels. editing of this book
that a company was
Chas Bayfield launched by certain
members of our
13913February2001 review committee to
make it happen. Now
a programme called
Flipside.
Launch an umbrella-sharing scheme in a major city. Editor’s note:
Companies would be invited to sponsor the Useful as umberellas
manufacture and distribution of thousands of are, this idea would
umbrellas, which would carry their advertising. The ease the frustrations
public would be encouraged to take and deposit the of owning them on a
umbrellas at public places, train stations, offices orpermanent basis (ie.
storing them when
140restaurantsasrequired. wet, losing them and
carrying them when
it’s not actually
David Owen raining).
14 February 2001
