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Design photo-booths that, by means of audio-visual or
physical prompts such as an electric shock, could elicit
a range of poses and expressions in the subject.
Customers would use the device to help create the look
they require. If someone needed to supply a picture
with a job application for a position in a crèche or
145nursing home for example, they could be photographed
while enjoying images of puppies or kittens and
listening to The Carpenters.
David Owen
20 February 2001
Editor’s note:
It is also possible that
university students
could actually be
working to solve
genuine problems for
companies willing to
sponsor their
146education.
Allow for university examinations to be sponsored by
major corporations and brands to help financially
support students. A company such as Orange, for
example, could pose questions in technology,
sociology or English exam papers based on a future-
related topic. The brightest answer might then be
published as an advertisement for Orange in the
national press.
Alex Wilson-Smith
21 February 2001
