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Create an on and offline loyalty exchange, where
individuals can trade loyalty points from one scheme
against others that they find more useful on a barter
basis. The exchange would have in-built links to all
loyalty-scheme operators, allowing individuals to
maintain a personal overview of all their loyalty

147relationships, much as they do their financial ones.
Online trading and associated values of particular loyalty
points would also be a good indicator of brand strength.
Tim Kitchin
22 February 2001

Open an eat-as-much-as-you-like buffet restaurant Editor’s note:
that weighs diners when they enter and again when The toilets would have
they leave. The restaurant would charge diners to be even more
according to the amount of weight they have put on. Itheavily guarded than
might also encourage healthy diets in regular those at the
customers who opt for lean meats, salads and soufflés McDonalds in
Piccadilly Circus.
148to keep the bill as low as possible.
Tom Childs
23 February 2001