Page 174 - 101 Ways to Market Your Business
P. 174
GO OUT AND CHASE BUSINESS
Once again, do as many households as you can afford.
Better to spend $65 to do one thousand households once
per month than to do none at all. Believe it or not, a good
response is 2–3 per cent from a direct-mail campaign (that’s
20–30 responses per thousand).
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