Page 177 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

78 Commit to making ten phone calls every day

Most successful marketing professionals realise that a lot of
their success is due to simple perseverance and always
having a prospective sale on the horizon. The big question
is how do they always manage to have a prospective cus-
tomer on the horizon? The answer is simple—contact a lot
of people.

If you make ten phone calls per day to either prospec-
tive clients or even current clients you will have made 50
contacts that week, 200 for the month and 2400 for the
year.

For the current clients it is good after-sales service to
follow-up with a call, say thank you for the business and
perhaps ask for a testimonial or a referral. For the new
customer, every call you make is putting you one step closer
to getting their business. If you are not sure who to call,
start by using the Yellow Pages as a way of finding com-
panies that may be able to utilise your product. Given time
you will always find prospective clients.

If you have run a competition you might have several
hundred entries that you can follow up with a phone call.

However, if you plan to utilise this marketing tool,
make it a habit. Every day religiously make contact with
ten people. Determine whether that mix will be five exist-
ing customers and five potential customers or a mix slightly
different to suit your current business needs. Every call that
you make is either sourcing new business or reinforcing
existing business.

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