Page 175 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

76 Use local markets to promote your business

Market stalls are a great way to promote your business.
A stall at most markets costs very little. Good markets
attract thousands of people so why not set up a booth to
promote you and your business?

Perhaps a vet could set up a booth themed along the
lines of pet care. Brochures can be handed out detailing
how to look after your pets and new products available,
and pet training books and various other products could
be sold.

Another good idea is to run a competition. The vet
could offer a free check-up for the family pet as the prize.
To enter, simply fill in the form and drop it in the box.
The vet then ends up with a huge database of people that
live in their area and have pets. This list can be used for
direct mail-outs at a later date.

Perhaps a mechanic could set up a booth to answer
questions people have about their vehicles—it is very likely
they will receive some business from the people they talk to.

Like most marketing, the aim is to get your message
across to as many potential customers as possible for the
minimum cost. Markets provide one of the best ways
known to target a large number of people for very little
outlay. Consider this next time you have a free Saturday
morning.

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