Page 18 - 101 Ways to Market Your Business

GETTING STARTED

them apart from those businesses that always seem to strug-
gle. I have included many suggestions that are based on my
observations of these very successful business operators.

If the ideas and suggestions detailed in this book help
just one business to stop struggling and to become success-
ful, I will be a very happy man.

How to get results fast using this book

Most business books offer chapter after chapter of complex
information, graphs and catchy buzz words that you need
to work your way through before you can get started. Not
this one. If you are getting edgy and you want to get started
turn to the 101 Marketing Ideas section (page 27) and go
for it. Choose an idea that you like the look of and get
started today.

The best way to get results fast is to implement a new
idea each week, depending on your budget and the time
that you allocate to marketing your business. If you can
implement one idea per week, you will have initiated fifty
new marketing ideas within a year, each one generating
more income for your business.

If you want more information about the ideas and the
philosophy behind the simple marketing ideas discussed in
this book, go to the introductory section ‘What do you
need to know to get started?’ (page 4). This section outlines
some of the ideas and philosophies behind marketing any
business.

Some ideas and themes are repeated throughout the
book. The reason for this is that they are very important
issues that really need to be emphasised to improve your
chances of success. The other reason is that this book has
been designed to offer practical marketing ideas on virtually
every page. Some ideas need a little background to illustrate

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