Page 17 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

their business a success, but they just don’t know how to
find new customers or keep existing ones.

So where do you turn for marketing advice? You can
engage the services of a marketing consultant to help
develop specialist marketing plans and to give you plenty
of ideas and suggestions on ways to attract more business.
This is what thousands of marketing consultants, including
myself, do around the world every day. Generally our
clients are larger firms that have the budget to call in
specialist advice.

However, the vast majority of businesses are small one-
or two-person operations that have very limited funds.
They can’t afford to have their own marketing consultant
on call. Their needs are more immediate and their
resources, including time and money, are generally limited.

The upside to this is that most of these small businesses
normally only need a gentle nudge in the right direction
to produce dramatic improvements in their business. Based
on this need I decided to write this book. My dream was
to create a clear, easy-to-read manual that any business
operator could pick up and start using immediately.
I wanted to offer a lot of simple marketing ideas that were
tried and tested. They had to be logical, easy to implement
and affordable.

The ideas and strategies suggested do not require any
special skills and they will not take up a lot of your time.
Business operators want to be able to do things straight
away, not plan for ten years’ time. If business is quiet they
want to be able to do something about it immediately. This
book will provide the opportunity to be proactive about
marketing today.

Marketing ideas are important for success; however, I also
believe that having the right attitude is essential. I have been
fortunate enough to work with a lot of very successful
business operators. They all have similar attitudes and
thoughts on doing business and I believe that is what sets

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